Practical
steps to ROI
With
CRM caught in the spotlight more closely
than ever before, the challenge is
on to demonstrate how it can deliver
value for money.
The
thorny subject of investment in CRM,
how it relates to today's businesses
and the benefits which can be achieved,
are being tackled in two Executive
Forums organised by industry consultants,
Interchange Group.
The
organisation, leading experts in customer
service and CRM, has teamed up with
Peter Murray, a research fellow at
the Cranfield School of Management,
to examine how businesses can exploit
their CRM strategy to the full.
Together,
they will be looking at the issues
involved in ensuring ROI (return on
investment) and suggesting practical
steps which companies can take to
ensure they get the biggest bang for
their buck.
The
seminar dates are July 25 in London
and August 8 in Birmingham.
For more details, email forums@interchangegroup.com
or access the web site on www.interchangegroup.net
to register.
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