Practical steps to ROI

With CRM caught in the spotlight more closely than ever before, the challenge is on to demonstrate how it can deliver value for money.

The thorny subject of investment in CRM, how it relates to today's businesses and the benefits which can be achieved, are being tackled in two Executive Forums organised by industry consultants, Interchange Group.

The organisation, leading experts in customer service and CRM, has teamed up with Peter Murray, a research fellow at the Cranfield School of Management, to examine how businesses can exploit their CRM strategy to the full.

Together, they will be looking at the issues involved in ensuring ROI (return on investment) and suggesting practical steps which companies can take to ensure they get the biggest bang for their buck.

The seminar dates are July 25 in London and August 8 in Birmingham.  For more details, email forums@interchangegroup.com or access the web site on www.interchangegroup.net to register.