With state of the art, web-enabled, tailored CRM solutions for blue chip companies in over 16 countries across the globe, the Interchange Group can revolutionise your organisations' CRM activities.

Many Companies are ill prepared for the increasingly competitive business environment. Whilst there is a general recognition that a company's existing customer base is key to its future, many companies are poor at using the technology available in order to capture customer data and exploit it routinely across departmental boundaries.

The reasons are often cultural with a departmental "silo" mentality preventing information being shared across business functions. In our experience, an increasing number of companies are recognising the importance of customer relationship management and are putting in place the necessary processes and corporate culture changes that will enable them to deliver effective customer management.

These forward-looking companies have recognised that (especially in a recession), it is more difficult to acquire new customers than to replace those lost through natural wastage. Many are now working hard to ensure that they will be able to protect, and build upon their existing customer base at the expense of those competitors that have failed to seize the initiative.

Customer Relationship Management (CRM) comprises all the critical daily activities that deal directly with the customer. In most organisations these activities include marketing, along with selling to, or supporting, the customer. In system terms CRM comprises the following principal data management systems: Helpdesk, Field Service Management, post-sale Customer Service and Support, and Sales & Marketing.

“Interchange’s CRM specialists understand the change, and risk, that CRM systems replacement can bring. For this reason a number of CRM implementation programmes can be tailored to your requirements, from single-vendor highly integrated Enterprise-Wide CRM strategies, to fully integrated point solutions that present your existing investment in corporate systems”